After spending a few hours testing the app and setting things up, it appears to work quite well. Similar to Twitter, TikTok, Instagram, and YouTube, navigating the interface and posting content is relatively easy.
For musicians, influencers, and businesses, Threads can be a valuable tool for reaching users with media content. Although video and photos may be compressed, the resolutions seem reasonable for the platform. Allowing 5-minute videos sets Threads apart, as Twitter’s non-subscribers are limited to 2 minutes and 20 seconds. Furthermore, the inclusion of website links in posts is a fantastic addition, as Instagram lacks this feature.
However, without the use of hashtags, engagement with content relies on Meta’s algorithms, which will be interesting to observe. Despite the app being in its early stages, the 10 million followers who signed up within 24 hours indicate its potential as a platform to build a following.
Our recommendation is to set up your accounts promptly and start publishing content during these initial stages. There is a high chance of gaining a substantial following as the user base grows.